The Cassell Coker & Co story is steeped in history
Cassell, Coker & Cooper was founded in 2015 by Simone Cassell around her passion for natural health & genealogy. CC&Co pays tribute to Simone's family names, each with their own fascinating histories.
Simone's family heritage is in Produce. Her Grandfather Max Cooper, following on from he's Father, operated Cooper’s Produce Merchants in Goulburn NSW through the 1800s-1900s. (Simone’s Grandfather Max Cooper with Father Edward above, outside the store circa 1919).
The Cassell surname is linked to Sydney’s Hills District. Simone’s convict ancestor Thomas Cassell arrived in Rouse Hill in 1819, soon becoming the Overseer of historic Rouse Hill House & Farm. Thomas formed a life-long friendship with prominent early settler & landholder Richard Rouse. (Simone below at today's Rouse Hill House & Farm).
Coker pays tribute to Simone's Great Grandfather Charles Willoughby Roy Coker. (Pictured far below) "Roy" as he was fondly known, fought in France during WW1 being seriously wounded in the Western Front's pivotal 1918 Battle of Mt Saint Quentin.
Driven by her passion for nutrition Simone set out to offer the Hills District healthier food options. Simone saw a gap for high quality organic produce as well as vegan and gluten-free options. Over the following years CC&Co has gathered loyal customers and a reputation for premium quality products via Sydney-wide markets, pop-ups and their online store.
Since 2015 CC&Co has operated Pop-up Stores throughout Sydney and attended over 250 Organic Food & Farmers Markets from 2015 - 2018. In May 2018 they reduced their market operations & product range to focus on bringing their customers the best products via their Online Store & whole food gift range. CC&Co carefully source their products and using Australian and locally sourced ingredients wherever possible.
In 2020 CC&Co plan to re launch their Pop-up activations & new Gifting Range in June.
Combining Passions & Our Mission
The CC&Co goal is to be Australia's Premium Organic Produce & Wholefood Gifting brand specialising in premium products & exceptional customer experience.
Cassell Coker & Co is a fusion of two passions. A new generation honouring its roots whilst helping people return to what’s important; caring for our health, the land, our family and the importance of nutrition.
Our mission is to create a memorable customer experience whilst inspiring every individual to embrace a healthier lifestyle through delicious whole foods.
We would love to hear from you! Please contact us to find out more about our products or gifting.