Our Story

Our Grandfather Max Cooper in front of E. Cooper Produce Store - Goulburn NSW 1913

The Cassell Coker & Co story is steeped in history. Cassell, Coker & Cooper was founded in 2015 by Founder Simone Cassell and her passion for natural health & genealogy. The name pays tribute to Simone's family names on both sides, each having a fascinating story.
Simone's heritage is established in produce with her Grandfather Max Cooper & his Father operating Cooper’s Produce in Goulburn NSW in the 1800s-1900s. (photo above)
The Cassell side of the business is deeply linked to the Hills District of Sydney with her ancestor Thomas Cassell, arriving in Rouse Hill in 1819.
Our goal is to offer a Premium range of Organic Wholefoods & Australian Grown Insecticide-Chemical Free Produce which is non genetically modified for the health conscience consumer.

Returning to our Roots

Paying tribute to the rich history of Rouse Hill & surrounding Hills & Hawkesbury region, while also honouring ancestors of the Cassell, Coker & Cooper families.

Combining Passions & Our Mission

Cassell Coker & Co Organic Wholefoods is a fusion of two passions. Its intention is for a new generation to honour its roots and help people return to whats important; caring for our health, the land, our family and respect for real food. Our mission is to create a memorable customer experience whilst inspiring the individual to embrace a healthier lifestyle.