Our Grandfather Max Cooper in front of E. Cooper Produce Store - Goulburn NSW 1913

Cassell Coker & Co Organic Wholefoods (Cassell, Coker & Cooper) was founded in 2015 from a passion for natural health & genealogy.
Our family heritage is established in produce with our Grandfather Max Cooper & he's Father operating Cooper’s Produce in Goulburn NSW in the 1800s-1900s.
The Cassell side of the business is deeply linked to the Hills District of Sydney with our ancestor Thomas Cassell, arriving in Rouse Hill in 1819. Our goal is to offer a quality range of Certified Organic Wholefoods & Australian Grown Insecticide-Chemical Free Produce which is not genetically modified. 


Part of Early Australia

Paying tribute to the rich history of Rouse Hill & surrounding Hills & Hawkesbury region, while also honouring ancestors of the Cassell, Coker & Cooper families. The Cassell family are one of many early convict families to arrive in the Hills region, which helped build a new colony that would become a significant part of Australian history.

Combining Our Passions

Cassell Coker & Co Organic Wholefoods is a fusion of two passions. Our goal is to create a memorable customer experience whilst inspiring the individual to embrace a healthier lifestyle.