A Story of Renewal and Inspiration
Cassell Coker & Co: A Story of Renewal and Inspiration
Cassell Coker & Co is a story of renewal and inspiration. Once a name from the past, it has been reimagined by Korindah Randall, a proud Wiradjuri woman, as a celebration of heritage, dedication, and Blak Excellence.
Today, it represents a new chapter — one that blends authentic quality, deep respect for Culture, and a commitment to meaningful purpose.
Our Origins
Originally founded on Dharug Country, Cassell Coker & Co now sits in Meanjin/Magandjin.
We honour the deep connection to land and Community that continues to shape everything we do.
Cassell Coker & Co is a brand built on respect, integrity, and care — values that guide every choice, from the products we select to the partnerships we create.
Our Craft
At the heart of our business is a unique approach to gifting.
Our premium corporate gift boxes bring together exceptional Indigenous-owned products and Australia’s finest wholefoods, beautifully curated to be inclusive for everyone — gluten-free, vegan, and allergy-friendly.
Each box is crafted to the highest standards, with elegant design, thoughtful presentation, and cultural authenticity in every detail.
Our Purpose
Cassell Coker & Co exists to:
- Celebrate Blak excellence, dedication, and leadership.
- Support and showcase quality local and Indigenous-owned brands.
- Offer gifting that is ethical, meaningful, and inclusive.
- Build connections through beauty, purpose, and care.
Our Commitment
Every product we choose and every box we assemble reflects our dedication to quality, storytelling, and strength in collaboration — all grounded in the celebration of Blak Excellence in its many forms.
Our Vision
Cassell Coker & Co — inspired by the past, grounded in Country, and created to be shared with pride.
Our Past
Returning to our roots & real Whole Foods
Combining Culture, Country & Our Mission
At CC&Co, our vision is to become Australia’s leading First Nations–owned curator of premium wholefoods and authentic gifting experiences — celebrating wholesome ingredients, cultural knowledge, traditional practices, cultural artistry, storytelling, and genuine connection.Cassell Coker & Co brings together two passions: a new generation honouring its roots while guiding people back to what truly matters — caring for our health, respecting the land, nourishing our families, and uplifting the wisdom and strength of Blak businesses.Our mission is to create an unforgettable customer experience by inspiring people to look beyond the product and connect with the stories, culture, and integrity woven into everything we offer.
AN INCREDIBLE JOURNEY
Thanks to our Customers Australia Wide
Since 2015 Cassell Coker & Co has operated Pop-up Stores throughout Sydney and attended over 250 Organic Food & Farmers Markets from 2015 - 2018. In May 2018 we reduced our market operations to focus on bringing you the best products via our Online Store.
RENOWNED FOR THE
Highest Quality Wholefoods & Customer Service
The CC&Co brand has built its reputation on quality and integrity. Our goal is to bring you the highest quality Premium Organic & Free-From Produce & Gifts, combined with exceptional Customer experience.
OUR MISSION: TO INSPIRE EVERY INDIVIDUAL TO EMBRACE REAL FOOD & A HEALTHIER LIFESTYLE
