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OUR STORY



Our Grandfather Max Cooper in front of E. Cooper Produce Store - Goulburn NSW 1913


Cassell Coker & Co Organic Wholefoods (Cassell, Coker & Cooper) was founded in 2015 from Founder Simone Cassell's passion for natural health & genealogy. The name pays tribute to her family names on both sides, each having a fascinating story. 
Simone's family heritage is established in produce with her Grandfather Max Cooper & his Father operating Cooper’s Produce in Goulburn NSW in the 1800s-1900s. (photo above)
The Cassell side of the business is deeply linked to the Hills District of Sydney with her ancestor Thomas Cassell, arriving in Rouse Hill in 1819.
The CC&Co goal is to offer a Premium range of Organic Wholefoods & Australian Grown Insecticide-Chemical Free Produce which is non genetically modified for the health conscience consumer. 

Part of Early Australia

Paying tribute to the rich history of Rouse Hill & surrounding Hills & Hawkesbury region, while also honouring ancestors of the Cassell, Coker & Cooper families. The Cassell family are one of many early convict families to arrive in the Hills region, which helped build a new colony that would become a significant part of Australian history.

Combining Our Passions & Our Mission 

Cassell Coker & Co Organic Wholefoods is a fusion of two passions. Our mission is to create a memorable customer experience whilst inspiring the individual to embrace a healthier lifestyle.